The key message local tourism officials want to convey is: Once it is safe to travel again, the Space Coast is the place for Florida families to spend their summer vacations.
The halt of tourism has reduced room rentals at many Space Coast hotels by 90% or more, with some hotels deciding to temporarily close.
The plan — presented to the Tourist Development Council's Marketing Committee during a teleconference on Monday — comes at a time when the Space Coast is preparing for the return of human spaceflight from U.S. soil, perhaps as early as May 27.